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Web Analytics has a lot of moving parts
We've been using and developing web analytics tools for more than three years. WebTrends and Google Analytics are the primary commercial WA products that we are using. Each has it's strangths and can be used together to develop a complete picture of web activity. We can help with the Design, Implementation and Operation of these WA processes. If necessary, we can provide detailed analysis directly from the web logs or vendor-specific logs.
Marketing Campaign Management
WebTrends uses a translation file to map marketing campaign ids to a list of related parameters. Typically these parameters are Demand Channel, Partner, Program, Activity, Offer and other categories required to define a specific partner, email, print, tv, or radio campaign. With hundreds or thousands of campaigns or search terms to manage, a spreadsheet is a cumbersome and error prone approach.
We offer a Marketing Campaign Management service. It's web-based with several key features:
- Account administration allows simple access control for everyone using the database. Role specific options control read-write-edit and delete options
- The user interface is easy-to-use with full search capability
- Individual campaigns are easily copied and modified to quickly add new or revised campaigns.
- The export file sent to WebTrends matches the default csv file format or can be customized to match your configuration.
- Meta data is available to add url reference data, begin and end dates and other field data that makes it easy to manage and organize your campaigns. Your staff or SEO agency can use this tool to improve the effectiveness of your campaigns.
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Business Process Automation
Every business has data that needs to be organized and analyzed to help manage the business. We can automate this process in an easy-to-use desktop or web-based solution. Web Analytics is a powerful tool to know who is using your online processes and what they are doing. Knowing your Key Performance Indicators and building, measuring and analyzing against these KPI's is essential to your Best Prectice operations.
Content Management System (CMS)
Group collaboration has a veriety web-based applications that work together to keep people involved with the critical information necessary to participate in the on-going group processes. We've developed a framework to manage all of the back-end operations for member-administration, security and content publishing. Single sign-on,
Let us know your application requirements.
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